nous communications

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The more experience a business has, the more it can actually be at risk of being held back by what it knows ‘too’ well.”

resources

Briefing tool

Use this practical tool for framing, articulating and fully exploring any potential communication project. Developed to avoid over-specification whilst exposing potentially unseen opportunities ... Click here

In business, your nous* is your most
important and authentic asset

Well beyond the veneer of a brand or logo, your business nous is the most powerful, yet broadly under-utilised agent in business communications.

Use your nous

We all have our own brand of nous. This is why it is the most authentic resource for shaping your brand, as it goes deeper than mere aspirational marketing.

The curse of our 'short-hand'

By its very nature, our nous has built for each of us a kind of individualised language, which is increasingly hard to translate for the benefit of others (who don’t have the benefit of our own specialisations and familiarities).

This is why Nous Communications partners closely with clients to unlock the untapped potential of nous when teamed with smart, market-facing graphic design.

Getting past the 'blah…' factor

Whenever communication takes place, people automatically ‘blah…’ out what they consider to be non-essential to them. The more ‘blah…’ moments, the more disparity between the intended message and its actual effect.

Nous Communications believes that mastery of your message is not the same as communicating it—that is, making it accessible, relevant and valuable to others. Getting past ‘blah…’ and contextually understanding why it occurs is central to user-centred graphic design.

Why nous communications?

Nobody knows your business like you do – this is why you’re in business, and this is why your nous is the single most valuable source of all to keep you there with a clear and compelling point of difference in your market.

It's just not enough

Yet, despite the unquestionable value and depth of unique nous for any business, sometimes its just not enough. In fact, the more experience a business has, the more it can be at risk of being held back by what it knows ‘too’ well.

Because nous comes as a result of dedicated focus and familiarity with a core offering (whether in the form of a product of service), the very process required to maintain this focus and continue to ‘do what it does best’ can itself turn a business’s gaze more inward than in sync with its outside market. In short, communication is what suffers.

This dynamic can lead to businesses losing touch with the changes in the market, leaving itself open for competitors to fill in the gaps.

Balancing the inside-out
with the outside-in

If a business’s nous isn’t generating a return for its bottom line, it’s often because its market communications aren’t managing the market interface as a productive two-way rather than insular one-way equation.

This is a matter of balancing the inside-out (client-side) and outside-in (market-side) parts of the communications process. Enter: nous communications.