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Professional profile
Consolidating on over 15 years in the design industry, Nous Communications is the culmination of Michelle’s enduring vision for elevating the potential, accessibility and practical accountability of graphic design for business, particularly at the local level.
Michelle is a user-centred graphic designer with extensive experience both within Australia and abroad. Since 1994, her professional journey has taken her as far as South Africa, the United Kingdom, Europe, New York and Singapore.
Experience working abroad has honed her ability to work effectively within diverse cultural contexts with localised sensitivity. Complementing a passion for user-centred graphic design, her experience is uniquely marked by the diversity of client industries and user groups she has worked with, and the many areas of design her expertise extends to (from print-based design through to interactives).
"Being a graphic designer is a great job, because in order to do it well you need to become an honorary entrepreneur, product developer or quasi specialist in the many fields clients introduce you to. Following a natural enthusiasm for their opportunities builds a fluency that helps the combined efforts and experience of the working partnership navigate the market more fruitfully."
 Clients and industry experience
Encompassing direct client work as well as time with employers both within Australia and abroad, Michelle's professional experience has extended to the following clients, industries and markets over the past 15 years:
| Industry |
Client |
Market |
 |
| Publishing |
Grevillea Books |
Education |
|
| Manufacturing (toys) |
Meucco Australia |
Consumer (children and parents) |
|
| Non-profit |
Illawarra Road Safety Group |
Community |
|
| Wine |
McGuigans Wines |
Upmarket beverage |
|
| Business and private aviation |
Execujet |
High-end corporate and
domestic luxury |
|
| Dairy (accounts and payroll) |
Dairy Farmers |
Business to business
(training and support) |
|
| Entertainment |
ABC Audio |
Consumer (audio books) |
|
| Non-profit |
The Fred Hollows Foundation |
General public |
|
| Manufacturing (hospital beds) |
Medicraft Australia |
Health sector (hospitals) |
|
| Superannuation (finance) |
Accountants Superannuation Fund |
Accountants |
|
| Rail and transport infrastructure |
Parramatta Rail Link |
Government |
|
| Office supplies |
Office National |
Business and corporate |
|
| Health Insurance |
Medibank Private |
Corporate |
|
| Hospitality |
Swissôtel Sydney (formerly the Merchant Court Hotel) |
Business and domestic travellers |
|
| Fire safety |
Chubb Fire Safety |
Consumer |
|
| Fly fishing |
Strudwick |
Consumer |
|
| Hospitality |
Hilton Hotels |
Luxury travellers |
|
| Hospitality |
InterContinental Boston |
Luxury travellers |
|
| Hospitality |
The Trafalgar, London |
Luxury travellers |
|
| Hospitality |
Élan Hotels and Resorts |
Luxury travellers |
|
| Hospitality |
Raffles International |
Luxury travellers |
|
| Hospitality |
Crowne Plaza United Nations, NY |
Business travellers |
|
| Hospitality |
The Park Central Hotel, NY |
Business and domestic travellers |
|
| FMCG |
Unilever (Flora ProActiv) |
Consumer |
|
| FMCG |
Nudie |
Consumer |
|
| Cosmetics |
Nui Organic Cosmetics |
Consumer |
|
| Non-profit |
Sydney Children's Hospital |
General public |
|
| Non-profit |
The Heart Foundation |
General public, health professionals, government and corporate |
|
| Medical research |
Kolling Foundation |
General public, academic, health professionals and corporate |
|
| Non-profit |
WorkVentures Ltd |
Job-seekers, education professionals, and corporate |
|
| Medical research |
The Centenary Institute |
General public, academic and health professionals |
|
| Healthcare |
VicHealth |
General public, health professionals, government and corporate |
|
| Publishing |
At Work Books |
Education |
|
| Fishing and recreation |
RV Lures |
Consumer |
|
| Pharmaceutical |
Eli Lilly (Australia) |
Corporate and government |
|
| State Government |
The NSW Premier's Council
for Active Living |
Corporate and government |
|
Education
- Master of Design, majoring in Information Design, completed in 2008,
graduating in 2009 at the University of Technology, Sydney.
- Bachelor of Design (Visual Communication), completed in 1997,
graduating in 1998 with First Class Honours and the University Medal
at the University of Technology, Sydney.
- News Limited AWARD School, completed in 2000,
Australian Writers and Art Directors Association.
Awards and accolades
- 2008 UniQuest Trailblazer (finalist) for 'threadguides' (a travel guide system developed uniquely for heritage tourism).
- 2006 Hospitality Sales & Marketing Association International (HSMAI), Adrian Awards 2006, Gold Adrian for Single Item Entry (Web Site), The InterContinental Boston. Regarded as the world's most renowned and prestigious advertising, public relations, and Web marketing competition, the Adrian Awards honor creative brilliance and best practices in hospitality, travel and tourism-related marketing.
- 2006 Web Marketing Association ‘Outstanding Website (Hotel and Hospitality Industry)’ for The InterContinental Boston, hotel website.
- 2005 Web Marketing Association ‘Outstanding Website (Hotel and Hospitality Industry)’ for The Trafalgar, London hotel website.
- 1998 ‘Illawarra Safe Communities Award’ recognising
‘Graphic Design to Promote Road Safety’.
- 1997 ‘Graphic Designer of the Year’, University of Technology, Sydney (Visual Communication). 1996 Winning logo, Illawarra Road Safety Group logo competition.
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