How does it work?

Working straight from the source ensures that clients aren’t merely spoken for by leaving it to ‘the professionals’.

This highly collaborative model activates client-side nous as a more productive agent in design projects over and above any guru-like notion of the designer as the sole source of all answers. In this way the approach for each design project is as unique as the project and its unique stakeholders.

Horses for courses

Prioritising the real world or in-situ contexts for communication projects, Nous Communications employs an agile, project-driven company model that assembles the most qualified resources for any job – the most qualified of all being the client themself.

Flexible rather than fixed-base operation

Besides keeping overhead and fees down, a commitment to a flexible rather than fixed-based operation affords:

• greater sensitivity towards localised project contexts
• greater multidisciplinary collaboration and closer working relationships with clients
• contextual access to appropriate expertise and resources
• tighter, more ‘cross-fertilised’ responses to briefs.

User-centred graphic design

User-centred design is grounded by the factors that facilitate meaningful, targeted and mutually-beneficial exchanges between clients and their markets.

This collaborative position exponentially strengthens both the relevance and reach of graphic design outcomes in reality rather than only in theory.